Wearable Traditions

High fashion has being interested in the Mexican culture and its traditions for a while, especially in one of our most world-renowned artists: Frida Kahlo. 

Lena Hoschek is an Austrian designer that focuses on the female silhouette of the 1940’s and 1950’s. She focused on floral prints, magnificent and delicate fabrics, and folklore from all over the world.

She’s attentive to detail and her designs always have a progressive finish, while having the retro look showing her love to Rock & Roll and Heavy Metal.

On 2013 Lena Hoschek, inspired by Day of the Dead and Frida Kahlo created her Spring/Summer collection based on these two icons of the Mexican culture.

Hoschek not only used colorful prints and embroidery of the traditional Mexican dress from the XVII and XIX century, but decided to incorporate the aesthetic of the skull to create a collection that depicts sharp and curvy cuts, fabrics with pastel shades and dramatic embroidery with headpieces and make up.